The Connector.
The Connector.
The Connector Podcast - Scaling Reports With CxReports Without The Headaches
Tired of brittle report pipelines that buckle under volume and stall behind IT tickets? We sit down with Marko, CEO of CxReports, to unpack how modern teams automate client statements, invoices, and performance reports at massive scale without sacrificing security or brand consistency. From the first spark of buyer frustration to a confident, phased migration, we trace the path that moves organizations off legacy tools and into a streamlined, API-driven workflow.
Marko explains why automation and integrations matter more than ever, especially for finance and healthcare, where compliance is nonnegotiable. You’ll hear how CxReports functions as a pass-through engine, pulling data to generate documents and discarding it immediately, to satisfy strict data protection requirements. We also discuss real operational wins: a pension fund consolidates five fractured tools into one flow, generating 40,000 multi-page statements in an hour, automatically emailing digital recipients, and exporting a single print-ready PDF for postal delivery. The payoff is faster cycles, clear audit trails, and documents that finally look as good as they read.
We dig into the hidden costs of outsourced IT, where simple updates can take weeks and drain budgets. Reclaiming ownership inside business teams shortens feedback loops and keeps reporting responsive to market and regulatory changes. Finally, we look ahead to AI-first reporting, where natural-language prompts design templates, map data, and propose visualisations bringing true self-service to high-stakes communication. If your organisation sends thousands of PDFs a month and needs reliable, compliant delivery, this conversation will help you see what a modern reporting stack can do.
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Koen Vanderhoydonk
koen.vanderhoydonk@jointheconnector.com
#FinTech #RegTech #Scaleup #WealthTech
Welcome to the connected podcast. An ongoing conversation, connected finite, unregulated local, join CEO and founded Owen by the Voidon and United More about the latest available trends and solutions in the market.
SPEAKER_02:Welcome to Connector Podcast. And today I've got with me Marco. Marco from CX Reports. Can you explain me who are you and what does CX Reports do?
SPEAKER_01:Thanks for calling me, Kir. I'm Marco, I'm the CEO of CX Reports. CX Reports is a product for generating and automating and delivering actually reports sent to clients. So what CX Reports typically used is like for generating invoicing and billing statements, bank account statements, partner performance reports. The goal is uh to allow clients to send perfect reports to their clients, to their own clients.
SPEAKER_02:Yeah. And what is the typical pain that you're solving for them using CX reports?
SPEAKER_01:Yeah, what we see is that sometimes this reporting complexity becomes a problem client, and then when they combine that with scale, for example, sending hundreds of thousands of statements to their users, that becomes a huge pain point when they reach out and look for a solution. Recently, for example, we had a client that asked if CX reports can generate one million portfolio statements per month. And usually these statements have some complex tables or charts inside, and then when they see that needs to produce million documents, then they get scared and look for help. So so I would say that that is the biggest pain. Also, what clients are seeking is this visual editing capability and automation integrations with their own systems and things like that.
SPEAKER_02:Can you perhaps walk us through because there's a lot of things that you touch upon? Can you walk us through to a typical buyer's journey from where it all starts? I guess a client having a complaint or a the capability that doesn't work until very much being in production.
SPEAKER_01:Yeah, it's usually like that. They already have their own systems, which might be legacy systems, older systems which do not have all the capabilities. So it usually comes from frustration in the existing tools. And what they do, they search for an alternative solution then, and typically find CX reports online. And based on that, we have two groups of clients. One group is do-it-yourself group, and they then read the whole documentation, watch all the videos, they start free trial, do they do everything on their own? That's one group, and the other group is, for example, clients that want a demo, want us to show them everything and uh explain everything, and then they they move forward, have to say. So I would say that it that is the common thing.
SPEAKER_02:And and would you say then when the the solution is brought to production at that moment in time, um, what do you typically see that you stay next to the system the client already has, or you kind of replace it completely?
SPEAKER_01:It usually starts by having two systems in parallel. So so it's because the reporting is a pretty complex area, and and there are probably a lot of reports, so we start with a few use cases where we replace existing systems, and then these systems work in parallel. Then over time, clients migrate more and more reports towards our system, and then at the end they can replace the existing systems fully. So it's it's a process.
SPEAKER_02:And the reason why they come to you, because you obviously can do massive volumes, but I'm sure this is not the only unique selling point of uh CX reports.
SPEAKER_01:Yes, so this CX reports can do a lot of things, and I think that is the probably the I would say automation is probably the biggest selling point, but the automation is not the only thing. Like modern companies are software driven, so they want everything, they want like cloud native products, they want integrations, they want APIs, they want out automation. So it's I I would say our automation capabilities are most important, but also everything that that comes after that. So when they integrate CX reports, it fits in very nicely to their own ecosystem of products. Uh they can integrate it very nicely if they're if they have their own uh application, like software as a service application or counting system or something. CX reports can complement that really nicely, and and that is very important.
SPEAKER_02:I have a couple of questions on a few domains, and uh one domain is is more on the compliance side, considering that you create sensitive reports with uh for personal data. How does that work on your end in terms of compliance?
SPEAKER_01:Yeah, yeah. So that's a common question. Uh so we offer both cloud and on-premise uh solutions. So some clients which are very sensitive, they can decide to host it on their own. However, CX reports does not store any data within its own database. It's like a pass-through system where client data is just pulled in for generating reports and and then just uh deleted immediately after. So nothing gets stored in the in the CX reports database. So once customers realize that, then they are more open towards using a cloud version of the system. Uh also uh we offer other things like audit trails and and storing generated reports on on cloud for for auditing, which are really good features that customers seek.
SPEAKER_02:And while creating those type typical reports, there's often a lot of complexity getting the message across. Is that also something that you guys help in terms of building the report? Uh user experience, for example?
SPEAKER_01:Yes, we can help clients to get started. Like we also offer professional services, so uh usually clients have their own reporting systems and many reports already implemented. So sometimes we we work with them either to train their people to do the migration, or sometimes we can also migrate some of their reports uh for them. So so so we definitely try to help them out, especially in in the beginning, uh, so everything starts smoothly.
SPEAKER_02:Yeah. Can you maybe walk us through to um a concrete example where a customer came to you and what actually they at the end then come home with?
SPEAKER_01:Yeah, we recently had a a pension fund as a customer, so they have around 40,000 users. Um these are people which pay every month one uh and say for for their retirement, and then these funds get invested in various financial instruments. So this pension fund at the end of the year needs to distribute uh annual statements for every investor, every user. So these are documents a few pages long with all the information about portfolio, about returns, about their payments, and all of these things. What is also interesting, they have a lot of older people who get these statements uh over traditional email uh mail, not using emails. So there are two groups of user groups of users. One group is receiving statements via email, and one is receiving via via traditional mail. So before using CX reports, they use like five different tools to assemble the data, move, generate reports, uh, send, distribute emails, uh, prepare things for printing and delivering. And and with CX reports, after this initial setup, now everything is done in one hour. Like they can they can generate uh 40,000 documents in one hour. All the documents that need to be delivered via email are automatically distributed. And for all the users that need to receive it via traditional mail, they get one big PDF which they can print and then deliver to the post office for sending. So so for them, this really solved solved their problems. So the end result is much nicer. Yeah, the end result is much nicer than what they had before with all the fonts, logos, colors, they did perfectly uh captures their branding and then it looks very professional.
SPEAKER_02:So we're almost talking about outsourcing here, and in outsourcing, there's often a lot of hidden costs that when the customer actually looks at outsourcing, they kind of oversee. So, what have in your experience, what have been the hidden costs that that your customers have been underestimating before moving to you?
SPEAKER_01:Yeah, that I would say IT costs that that is the bigger the biggest issue, I would say. We have one customer which is a bank, which has out uh outsourced IT services. And for them, like everything is an IT ticket, and then this company providing services is pretty expensive, and we see like making simple changes like creating a new report or adding a few columns or things like that can be extremely expensive and wait like for weeks or like even months uh to be implemented. So I would say CX reports takes this burden away by allowing departments, how to say, to own their own report reports and do not depend so much on the IT services being external or internal. That doesn't matter. So I think that is the biggest cost that we are cutting.
SPEAKER_02:You earlier mentioned that you both provide your services on cloud and also on-premise. What do you see currently in the market as being the favorite the most favorable solution?
SPEAKER_01:Yes, so bigger customers, especially finance, and we have some health care healthcare customers that they say immediately we want on-premise. And that's always the starting point. But uh over time, when they realize how things work, that not the data is not actually stored within the application, it's just used for generating documents. Uh, then they change their mind some somewhere uh in the in the buying process. And what we see at the end is like 60-40 uh ratio in favor of cloud. So yeah, cloud has it's a benefit that they don't need to think about infrastructure, about backups, about all these things. So we also offer them data processing agreements, legal and security protection, and these things then move the needle in favor of cloud. But but for the highest sensitive customers, that's always on premise, at least as a starting point.
SPEAKER_02:No, understood. When you look forward in terms of innovation in your domain, what do you see the next 12 to 24 months?
SPEAKER_01:Yeah, I I think in that area, AI is the primary thing that will happen in the next 12 months. AI offers amazing productivity gains instead of manually creating reports, designing, writing queries, and all these things, this all all of these things can be automated via AI. So that that's our primary focus. Next period to to really make AI first reporting, AI-driven reporting. So our customers can just say what they want, and then AI would know the system good enough to produce reports that they see. So that is our and CX reports is a perfect product for integrating AI features. Uh it it's uh I would say a classic tool that can be automated in that that way.
SPEAKER_02:And are you then looking more at the self-service site like you mentioned earlier? Because that AI would make it more easy.
SPEAKER_01:Yes, yes, that that is the path forward. Although at the moment we are not not quite there yet. So a lot of work in front of us.
SPEAKER_02:But I give you like 12 to 24 months, so we still have a bit of time. Yes, but it's super, it's super exciting, and um, I'm I'm think that that indeed you're on the right track there. Um, if I can ask you one last question, if you would define your ideal customer, who would that be, and then how can they contact you?
SPEAKER_01:Yeah, that they could contact you via our website that that's very easy, cxreports.com. So that that's and I ideal customer is uh any customer that sends uh thousands of PDFs per month. So that would that would be any company that is sending reports towards their customers is our ideal customers. That would be like uh investment funds, financial institutions. Anyone who who reports towards their customers is our ideal client.
SPEAKER_02:All right, Marco, thank you very much for your contribution. Thank you also to the audience for tuning in and stay tuned. More news on this channel. Thank you so much. Thank you so much for inviting me. You're very welcome.
SPEAKER_00:Thanks for listening to another episode of the Connector Podcast. The Connect and keep up tonight with all the latest headwater to www.join the connector.